Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimized a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
There has been a distinct audience shift towards mobile browsing and responsive design represents the simplest way to reach users across multiple devices and ensures a seamless user experience. 2013 has been hailed as the ‘Year of Responsive Design’, and with increasing preference of readers to read news online across multiple devices (i.e. tablets and smartphones), responsive design is becoming increasingly important
Advantage of Responsive website
- Increasing your reach to tablet and mobile audiences;
- Increase your visibility in search engines ;
- Save time and cost on mobile development;
- Enhance user’s offline browsing experience;
With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors
Responsive website design (RWD) enables site designers to create once and publish the same content everywhere, for all devices. It is a website development philosophy of rendering web pages in an efficient, optimized and easy-to-read format across a variety of devices and web browsers on different platforms.
Responsive Website SEO
Consequently, the time a user spends on your page is used by Google to determine a site’s or page’s quality or value. If you have a responsive web design, then users will have a much easier time navigating through your website, and overall have a good user experience.
Visitors Want an Easy to Use Mobile Experience
According to Google data, 61 percent of visitors will return to Google search if a website is not mobile friendly. On top of that, 71 percent of mobile users will leave after waiting five seconds for a page to load.
Google Favors Responsive Design
Google has favoritism towards responsive design for a few reasons. One is its ability to use a single URL for a website, making it easier to link and share content with other sites. A single URL also benefits a website’s speed since no site redirection is needed. This favors mobile users who may not have the best connection.
Their last reason is responsive design makes it easier for Google to crawl and index sites as opposed to crawling mobile-optimized websites, which use individual URLs for their desktop, tablet and mobile phone versions. This causes URL redirection.